AL MAWRID

2021 - made in collaboration with the Yes Logo Spring 2021 class, under guidance from calligrapher/designer Wissam Shawkat and Prof. Goffredo Puccetti. Proposed logo and brand identity for al Mawrid Arab Center for the Study of Art.

Proposed logo for al Mawrid Arab Center for the Study of Art.
Key notes from design brief: "Don't put a camel in it," "Don't get stuck on the past," forward-thinking, ready for collaboration, openly accessible. Visual inspirations from contemporary Middle-Eastern calligraphers, artists, and designers: Hassan Massoudy, Wissam Shawkat, Majid al-Yousef, Etel Adnan, EL Seed. Reference logos from galleries in the Middle East: Galerie 127, Museum of Contemporary Art, Etihad Modern Art Gallery, XVA Gallery, Naila Art Gallery, Warehouse 421, Tel Aviv Museum of Art, David Bloch Gallery, Afkar Art Gallery. 2 pages of preliminary logo sketches. Refined logo sketches, part 1. Refined logo sketches, part 2. Refined logo sketches, part 3. Semifinal logo choices and preliminary branding tests. Proposed logo for al Mawrid Arab Center for the Study of Art. Mockup of an al Mawrid event poster stand. Mockup of an al Mawrid wayfinding poster stand. Mockup of an al Mawrid poster. Mockup of an NYUAD campus building with the al Mawrid logo. Mockup of an office hallway glass door with the proposed logo. Mockup of the al Mawrid Center's front door with the proposed logo. Mockup of an al Mawrid T-shirt. Mockup of al Mawrid mugs. Mockup of assorted al Mawrid miscellanea. Mockup of the entry for al Mawrid on the NYUAD website with the proposed logo. Proposed logo for al Mawrid Arab Center for the Study of Art.